AU Modeling Board Rebranding

The goal of this project was to rebrand an existing logo for a local business and create a full print suite. I decided to take on the extensive project of rebranding the Auburn University Modeling Board as I was a member and saw significant room for growth. The original logo showcased a low-resolution illustration of two models in shades of orange and blue. In my design, I wanted to keep the orange and blue colors to stay on the Auburn wave-length but mix them up a bit so they weren’t as in your face. To help lead my design process I chose to focus on 3 keywords: Bold, Sophisticated, and Modern. I created the final designs with the intended target audience being Auburn University students interested in modeling, photography and styling as well as any agency or company seeking new models for their campaigns. I wanted the organization to appear as a professional modeling agency to those companies. 

 

Project completed Sophomore year of college, 2022. This logo and branding is still currently in use today for the Auburn University Modeling Board (@aumodelingboard on Instagram). 

 

Please note I am not the brand’s graphic designer and do not create any promotional materials for them.